Can Amazon Take Dallas To The Big Leagues?


According to some predictions, Dallas is the most likely candidate for Amazon's breathlessly anticipated HQ2. About 50,000 jobs, an 8M SF campus and the sheer brand might of Amazon are bound to shake things up if Dallas does win the bid, but is it enough to take this city to the big leagues?

Though Dallas is enjoying a long and profitable upcycle in almost every asset class, there are a few things holding us back from making it to the upper echelon of top-tier cities like San Francisco or New York City — things even Amazon cannot deliver.

Putting aside industrial, which is a national top-tier market and enjoys a lot of attention from investors both foreign and domestic, market experts say Dallas is still in the process of maturing, and institutional capital has been avoiding large-scale moves in the market.

Reserve Capital Partners partner Greg Seitz Downtown needs to be a 24-hour locale before investors will consider Dallas a global player.

“I think [Amazon HQ2 would be] a dramatic enhancement, but it’s not going to be an automatic light switch that changes things,” Seitz said.

The only caveat, Seitz said, would be if Amazon put HQ2 in Downtown Dallas, but he also said he does not see a spot in Downtown where Amazon could fulfill its HQ2 requirements.

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Firms With Expiring Leases May See Sticker Shock

Reserve Capital Partners is a recently launched Dallas-based commercial real estate investment firm and partner Brant Landry recently discussed the 2018 vision, the firm’s funding and market trends in this EXCLUSIVE.

 Landry says RCP plans to close on Danari Office Park at Preston and Beltline this month.

Landry says RCP plans to close on Danari Office Park at Preston and Beltline this month.

DALLAS—Reserve Capital Partners is a recently launched Dallas-based commercial real estate investment firm which was also instrumental in the launch of E. Smith Realty, now ESRP, four years ago. The firm has properties pending in Dallas.

In this exclusive, partner Brant Landry recently discussed the vision for the year, the firm’s funding and various market trends apparent in DFW. What is your vision for 2018? 

Landry: Our vision is to acquire an additional $200 to $250 million in assets in 2018, either through office or industrial asset classes. Please explain the Reserve Capital Fund 1. 

Landry: Reserve Capital Partners Fund 1 is a fully subscribed real estate private equity fund based out of Dallas. Fund 1 will have a total portfolio size of approximately $300 million in total assets once the fund is fully deployed. Reserve Capital Partners Fund 1 was co-founded by myself, Clint Riley and Greg Seitz. The three of us have a minimum of 20 years of real estate experience each and combined experience of 75 years of real estate experience. What other projects is Reserve Capital Partners working on? 

Landry: We have quite a few projects in the works right now that will be enormous assets to Reserve Capital Partners. We just issued an $87 million offer on another office asset. We also plan on closing on Danari Office Park at the northeast corner of Preston and Beltline this month. What market trends do you see for 2018? 

Landry: 2018 will be an exciting year for the real estate market. I see continued job growth, rent growth and new development, but also sticker shock for companies that have leases expiring. We believe there will be a flight to value in some cases. How can a company evolve and grow throughout various trends? 

Landry: A company can evolve and grow throughout trends by focusing on fundamentally sound real estate. Do not try to time the market or overpay just for the sake of acquiring assets. How do you anticipate these trends affecting business?

Landry: Profits are up and companies are investing heavily in their facilities. Higher rents and class-A properties are not impacting companies absorbing that type of space. However, more conservative companies will be watching the correction in the economy closely and create a more defensive position as it relates to occupying real estate. Class B-plus or A-minus assets will be the only asset classes that will offer rent structures that will resemble what companies experienced 7 to 10 years ago. I believe that some companies will move to a class-B property to protect bottom-line earnings. Are there any trends you see from 2017 continuing into 2018?  

Landry: I think we will see more of the same–job growth, strong demand, delivery of supply and some rent growth. I think with rising interest rates, development will slow down.

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NorthMarq Arranges $25M Sale of, Acquisition Financing for Office Building in Melbourne, Florida

MELBOURNE, FLA. — NorthMarq Capital has arranged the $25 million sale of a 191,500-square-foot office building located at 1990 NASA Blvd. in Melbourne. The building is home to General Electric Co. Dallas-based Reserve Cap Partners acquired the asset from an undisclosed seller, and Will James of NorthMarq brokered the sale. In addition, NorthMarq arranged a 10-year, CMBS acquisition loan on behalf of Reserve Cap Partners.

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Dallas Real estate investment firm acquires GE Transportation building in Melbourne Florida

Dallas based local real estate equity fund makes their second acquisition in 60 days. More on the way.

Reserve Capital Partners announced today that they have acquired The GE Transportation Building building located at 1990 West NASA Boulevard, Melbourne, Florida. Reserve Capital Management will take over property management of the building. GE Transportation just commenced a new 10 year lease and has occupied the building since 2007.

The debt was brokered by Will James at NorthMarq Capital. Mesirow Financial out of Chicago partnered with Reserve Capital to acquire the asset. David Bailey at Stan Johnson Company represented the seller, TIC Properties Management, LLC.

We loved the asset and the tenant property fits our fund objectives and our portfolio
— Greg Seitz, Partner at Reserve Capital

For more information on Reserve Capital Partners, please contact Brant Landry at +1 214 983-1360 or

 GE TRANSPORTATION BUILDING  |  1990 West NASA Boulevard, Melbourne, Florida  

GE TRANSPORTATION BUILDING  |  1990 West NASA Boulevard, Melbourne, Florida  

About Reserve Capital Partners

Reserve Capital Partners (RCP) is a Dallas based real estate private equity fund. RCP was founded by real estate veterans, Greg Seitz, Brant Landry and Clint Riley. Reserve Capital Fund I is acquiring up to $300 million in real estate assets. The asset classes are office, industrial and self storage.

New investment fund snaps up North Dallas office campus

A Dallas property investment fund has made its first acquisition with the purchase of a North Dallas office campus.

Reserve Capital Partners just acquired the Hidden Grove office campus at 12404 Park Central Drive near Forest Lane.  Reserve Capital bought the property from Red River Asset Management, which had owned the buildings for four years.

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