Can Amazon Take Dallas To The Big Leagues?


According to some predictions, Dallas is the most likely candidate for Amazon's breathlessly anticipated HQ2. About 50,000 jobs, an 8M SF campus and the sheer brand might of Amazon are bound to shake things up if Dallas does win the bid, but is it enough to take this city to the big leagues?

Though Dallas is enjoying a long and profitable upcycle in almost every asset class, there are a few things holding us back from making it to the upper echelon of top-tier cities like San Francisco or New York City — things even Amazon cannot deliver.

Putting aside industrial, which is a national top-tier market and enjoys a lot of attention from investors both foreign and domestic, market experts say Dallas is still in the process of maturing, and institutional capital has been avoiding large-scale moves in the market.

Reserve Capital Partners partner Greg Seitz Downtown needs to be a 24-hour locale before investors will consider Dallas a global player.

“I think [Amazon HQ2 would be] a dramatic enhancement, but it’s not going to be an automatic light switch that changes things,” Seitz said.

The only caveat, Seitz said, would be if Amazon put HQ2 in Downtown Dallas, but he also said he does not see a spot in Downtown where Amazon could fulfill its HQ2 requirements.

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